WOW, what a great ending to the conference! I was a little disappointed after day 2 but they really pulled out all the stops for an informative final day.
Bjorn Olstad gave a presentation on creating great user experiences in search. He talked about the visual, conversational, and actionable aspects building a user-centric search experience. Search solutions in the future will be more about how we have a dialog with the business data rather than simply typing in keywords we hope will provide us with results. Our search results should allow us to rapidly turn answers into outcomes; the search experience will become more “human”. Bold promises but at least someone is shooting for the stars.
A demonstration of the Microsoft Surface table was given by EMC. I had seen a demonstration of the surface application on the first day. While there are still a few glitches with interacting with the surface this definitely seems like the future of interactive, collaborative computing platforms. The best way to describe the table is to compare it to the movie “Minority Report” with Tom Cruise (without the glove requirement). A person is able to share a variety of information including videos, files, and maps as well as search for information from a variety of data sources (more on this later). There is no up or down so information can be turned, stretched, shrunk or passed across to anyone from any seating position.
Later in the morning a panel discussion, which included Jim Murphy (AMR Research), Sue Feldman (VP of Search at IDC), Mark Stone (EMC Consulting), and Ellen Dowd (Hitachi Consulting), discussed the future of search. There was some real interesting discussions on how MS Surface will impact how people search. There was also discussion on the so-called “Religious War” between Content Management and Search; Should all content be tagged or should we just be able to search, find, and use information relevant to our needs? Some time was also devoted to getting beyond the “document paradigm” so we can focus on what we need to do rather than worrying about what file type we think we need. We also need to get beyond thinking of search as keywords and relevance, focusing more on building a human-friendly search interface which allows more natural language interaction. This was indeed a lively discussion and one I would like to hear more of in the near future.
The afternoon wrapped up (for me) with a presentation by Helen Mitchell Curtis on Government 2.0. Helen discussed the need of Government to put citizens first by embracing social and collaborative technologies to encourage change. This was, by far, my favorite break out session of the conference.
All in all, a great conference with a few disappointments. I’m looking forward to getting the message out to our future clients that search is not a nicety, its a necessity!